Effective analysis should be a crucial part of a successful digital marketing strategy, as it helps you to see where you stand compared to your competition; your website’s weaknesses, as well as its strong points. It tells us all we need to know about your website, thus it is the first step to a successful SEO process.
Technically, it is quite easy to have a working website today. Optimizing it to reach its full potential, on the other hand, is a whole different deal, that needs expertise in more than one area. Web analysis is one of those areas, and one of the most important ones, as it tells us what do we need to do in order to get the best results from your website and increase your conversions.
As the first step, we perform technical analysis on your site, so we can see what’s missing, and what needs to be improved.
Based on our first review, we set our priorities, and start installing the necessary tools we will be needing for performance & further analysis.
Every month, we share a detailed analysis report with you, as well as a report on the operations we have performed.
Every Detail is Analyzed
When analyzing a website, we usually deal with tons of variables, but some of the most important indicators for us are as follows:
Your Brand Goals: What do you want to achieve in the digital world? What are your priorities? These will be our priorities through the SEO process.
Metrics: We need metrics to see your website’s current situation, and of course, to see how we are doing as an agency. Metrics provide us with information on important topics such as your visitors, conversion rates, etc.
KPI (Key Performance Indicator): Key performance indicators are metrics themselves, and they basically tell us how close we are to our goals with your website.
User Profile/Behavior: How do people reach your site mostly? Where do they come from? How much time do they spend and what pages do they view the most? We need the answers to these questions to know more about your target audience.
Ad Performance: This provides us with information about how effective the ad campaigns on your website really are. This is an important indicator, as it lets us use the ads with maximum efficiency.
Web analysis will always remain a central part of any SEO process, as it tells us all we need to know about your website- how effective your ads are, which pages are more successful, how many people view your content, what is missing, what can be improved, etc. It should be done regularly with the right tools, so we can always get our priorities straight and take the right steps to improve your website.
After analyzing your website and discussing your brand goals with you, we start our operations. Here is our regular workflow (may change depending on your needs).