As we have stated before, SEO refers to a number of optimizations that aim to increase your website’s search engine rankings, getting you a higher amount of organic traffic as a result. SEO analysis is a must to see how search-engine-friendly is your site, and what can be done to improve its rankings. With proper analysis, you will be able to see the weak and strong points of your website, so you can map out an effective SEO strategy.
The thing with SEO analysis is, it is not a one-time job. Even if your site has a perfect SEO score, you should analyze it regularly, as the digital world is constantly changing with new trends and search engines are constantly updating themselves. In other words, always monitoring your site and keeping it up-to-date is a crucial part of SEO.
All the optimizations you perform on your website are grouped under the umbrella of on-page SEO. These include technical optimizations, content management, optimizing pictures, URLs, etc. On-page SEO is usually the most important part of SEO operations.
Off-page SEO refers to the operations performed outside of your website- promoting it on social media platforms, link-building, etc. Off-page SEO operations should be performed after the on-page SEO operations are completed -at least up to a certain level- as you would not want to market your site before making it as smooth as possible. Off-page SEO operations are crucial in terms of increasing your site’s authority.
SEO consultancy services include all the major and minor SEO operations to help increase a website’s search engine rankings. These operations include:
- Analyzing the website, spotting the weak and strong points to get an idea about where to start, what to prioritize, etc.
- Analyzing the website content, mapping out a content strategy, and creating SEO-friendly content on a regular basis
- Analyzing the competition to see how the website compares to them, especially in rankings
- If the site is penalized for some reason or another, finding out what can be done to undo the ban
- Preparing presentations to provide guidance as to what needs to be taken into consideration when sharing content on social media platforms such as YouTube, Instagram, Facebook etc.
- Preparing monthly reports so that the customer can see the actual progress
- Performing the necessary on-page SEO operations to make visitors spend more time on the website
- Informing the brand about what needs to be done as off-page SEO, and performing the necessary operations once they are approved
- Finding new ways of increasing the organic traffic, sharing them with the brand, and carrying them out in an effective way…
As you can see above, there is a very broad range of operations that should be done under the name of SEO, and doing all of them properly on a regular basis takes a lot of time, energy, and most important of all, expertise. Considering all the top brands are getting professional SEO services today, it can be easily said that in order to compete with the others in the digital world, you need to get professional SEO consultancy.
As professional SEO consultants, we can see the weak and strong points of your website, and this way we will be able to come up with tailored solutions for you to increase your site’s potential and get the best results as soon as possible.
A lot of companies opt for Google Ads to quickly get ahead in search and get clicks, but it is just a short-term solution, which will lose its effect once the ad operations are finished. In contrast, SEO operations will be making your site more user-friendly, and in turn, they will help you get better search engine results, which, unlike buying ads, will be permanent- as long as you keep doing them and keep your site up-to-date. Obviously, to get the best results, the ideal thing to do is to get them both. But if you have to get one of them for long-term results and a more user-friendly website, you should opt for SEO.
Basically, an SEO specialist is a professional who is responsible for increasing the search performance of a website. SEO specialist analyzes the site, lays out a plan to improve it, makes the necessary optimizations, makes sure everything’s working smoothly for the best possible user experience -as well as best search engine results- and does this on a regular basis to make sure the site is always up-to-date and in line with search engine standards. In other words, an SEO expert’s job is to make the necessary optimizations to increase your organic traffic, and, of course, conversion rate.
SEO experts have a lot of responsibilities, as both on-page and off-page SEO operations include a wide range of tasks, including -but not limited to- technical modifications, analysis, reporting, competitor research, content management, link-building and promotions, and more. It is best that SEO experts work with content specialists to get the best results.
SEO specialists have extensive knowledge of SEO and webmaster tools, as well as search engines, and they always follow the latest digital marketing trends to stay up-to-date, so their customers’ sites’ can stay up-to-date.
SEO operations are performed in three main steps, which are:
First Step: Analysis & Technical
Technical analysis is an important step, as it tells the SEO experts all they need to know about a website’s current situation- what are the strong points, what is lacking, and what can be improved? Using professional SEO tools such as SEMrush, Screaming Frog, and GTmetrix, SEO experts analyze the website and try to find the weak spots that will hurt the site’s rankings so they can be fixed. The website also gets analyzed for its user experience, so if it is possible to make it any better in that sense, the necessary actions can be taken.
Second Step: Laying Out & Implementing a Content Strategy
Bill Gates said “Content is king!” in 1996, and that statement is still true today. Quality content does two important things: First, it tells the search engines what your site is about and what can you offer to people who search for products, services, and/or information. Second, it will improve the user experience, make your visitors spend more time on your site, and visit your site more often. Both of these will increase your conversions, and that is why the importance of content cannot be overlooked.
On this step of SEO services, a team of content experts analyze your website content and see what can be done to improve it. After the detailed analysis and extensive keyword research, content operations can commence. If necessary, revising the existing content is the first step. Then, the website will be updated with unique, keyword-rich, SEO-friendly content on a regular basis.
Third Step: Link-Building Operations
No matter how good your website is, you need to promote it to reach bigger audiences. Link building operations promote your site, and they increase its authority. See, when a high-authority site gives a link to your site on a keyword with high search volume, this will make your site more valuable in the eyes of a search engine. Basically, this is the point of link building. Preparing a guideline for social media posts, as well as regularly checking the incoming links -to see if they are helpful or not- are also parts of link-building operations.
SEO methods can be branched into three main categories; white hat, gray hat, and black hat.
White Hat SEO
White hat SEO operations refer to any type of optimization performed in line with search engines’ policies. Resizing images, using necessary keywords -but not overdoing it!-, getting good backlinks and increasing site speed. These are all examples of white hat SEO.
Black Hat SEO
Black hat SEO can be summed up as the exact opposite of white hat SEO! Black hat SEO tactics include keyword stuffing, shady link-building operations, using hidden texts- basically anything that can manipulate the search engines. They might give short-term results -although not so much lately, as Google is really advanced in spam detection now- but they will most likely get you blacklisted, so, stay away from those who offer them!
Gray Hat SEO
As you can tell from its name, gray hat SEO refers to a series of optimizations that fall in the gray area between white hat and black hat SEO. They give you quicker results when compared to white hat, but they might lose their effect, and they might even get your site penalized, especially if overdone!