SEO

Search engine optimization refers to all the optimizations and operations -technical, content, etc.- performed in order to make a website more search-engine friendly, so it gets higher rankings in search results.

SEO operations branch into three main categories- Technical, Content, and Link Building.

We start with technical optimizations; making your site compatible with search engines- mainly Google. Technical optimizations usually take 3 or 4 months -this might change- and then we move on to content management.

Quality content is a must for a Google-friendly website, so we map out a content strategy for your brand to make sure it’s always up to SEO standards. We do extensive keyword research, review your existing content -and revise it if necessary- and start creating unique, quality, Google-friendly content on a regular basis, and always keep it up to date.

The third part is link building. We get quality links from high-authority sites to your individual pages and support this operation on social media as well. Content management and link-building operations continue as long as we work together, and your site is online.

Technical

Includes all the software modifications and other technical optimizations to make your site faster, and up to search engine standards.

Content

Revising the existing content if necessary, and creating unique, helpful, SEO-friendly content on a regular basis.

Link-Building

Getting links from high-authority websites to our individual pages, so that our search performance will improve even further.

Measuring SEO Performance

SEO operations provide mid to long-term results. We report all our activities on a regular basis and present you with monthly performance reports.

Organic Traffic: Using tools such as Google Analytics, Yandex Metrica, etc., we monitor the increase in the organic traffic, so you can see the results of our operations.

Organic Impressions: Using webmaster tools such as Google Search Console, Yandex Webmaster, etc., we get more information on the main keywords that got us impressions on search results.

Keyword Ranking:We check out where does your site rank among others for keywords with high search volume, to see how we perform, and take the necessary actions.

SEO Metrics: We regularly check the important SEO metrics such as Domain Authority, Trust Flow, Google Index, Spam Score, Backlink Count, and SEO Visibility, and see how they change over time.

Effective Web Development Solutions

Workflow

After analyzing your website and discussing your brand goals with you, we start our operations. Here is our regular workflow (may change depending on your needs).

Setting KPIs (key performance indicators)

Recognizing your organic traffic potential

Technical optimizations

Content optimizations

Increasing conversions

Optimizing the processes

 Reporting (monthly) 

Rank & Performance

Below you can see the estimated number of organic visits you will get based on your ranking. (we used a keyword with 10.000 search volume monthly.)

References

Case Studies

ALL
What is SEO Analysis?

As we have stated before, SEO refers to a number of optimizations that aim to increase your website’s search engine rankings, getting you a higher amount of organic traffic as a result. SEO analysis is a must to see how search-engine-friendly is your site, and what can be done to improve its rankings. With proper analysis, you will be able to see the weak and strong points of your website, so you can map out an effective SEO strategy.

The thing with SEO analysis is, it is not a one-time job. Even if your site has a perfect SEO score, you should analyze it regularly, as the digital world is constantly changing with new trends and search engines are constantly updating themselves. In other words, always monitoring your site and keeping it up-to-date is a crucial part of SEO.

What is On-Page SEO?

All the optimizations you perform on your website are grouped under the umbrella of on-page SEO. These include technical optimizations, content management, optimizing pictures, URLs, etc. On-page SEO is usually the most important part of SEO operations.

What is Off-Page SEO?

Off-page SEO refers to the operations performed outside of your website- promoting it on social media platforms, link-building, etc. Off-page SEO operations should be performed after the on-page SEO operations are completed -at least up to a certain level- as you would not want to market your site before making it as smooth as possible. Off-page SEO operations are crucial in terms of increasing your site’s authority.

What is SEO Consultancy?

SEO consultancy services include all the major and minor SEO operations to help increase a website’s search engine rankings. These operations include:

  • Analyzing the website, spotting the weak and strong points to get an idea about where to start, what to prioritize, etc.
  • Analyzing the website content, mapping out a content strategy, and creating SEO-friendly content on a regular basis
  • Analyzing the competition to see how the website compares to them, especially in rankings
  • If the site is penalized for some reason or another, finding out what can be done to undo the ban
  • Preparing presentations to provide guidance as to what needs to be taken into consideration when sharing content on social media platforms such as YouTube, Instagram, Facebook etc.
  • Preparing monthly reports so that the customer can see the actual progress
  • Performing the necessary on-page SEO operations to make visitors spend more time on the website
  • Informing the brand about what needs to be done as off-page SEO, and performing the necessary operations once they are approved
  • Finding new ways of increasing the organic traffic, sharing them with the brand, and carrying them out in an effective way…
Why Do You Need SEO Consultancy?

As you can see above, there is a very broad range of operations that should be done under the name of SEO, and doing all of them properly on a regular basis takes a lot of time, energy, and most important of all, expertise. Considering all the top brands are getting professional SEO services today, it can be easily said that in order to compete with the others in the digital world, you need to get professional SEO consultancy.

As professional SEO consultants, we can see the weak and strong points of your website, and this way we will be able to come up with tailored solutions for you to increase your site’s potential and get the best results as soon as possible.

Google Ads vs. SEO – Which One I Should Pick?

A lot of companies opt for Google Ads to quickly get ahead in search and get clicks, but it is just a short-term solution, which will lose its effect once the ad operations are finished. In contrast, SEO operations will be making your site more user-friendly, and in turn, they will help you get better search engine results, which, unlike buying ads, will be permanent- as long as you keep doing them and keep your site up-to-date. Obviously, to get the best results, the ideal thing to do is to get them both. But if you have to get one of them for long-term results and a more user-friendly website, you should opt for SEO.

What is an SEO Specialist?

Basically, an SEO specialist is a professional who is responsible for increasing the search performance of a website. SEO specialist analyzes the site, lays out a plan to improve it, makes the necessary optimizations, makes sure everything’s working smoothly for the best possible user experience -as well as best search engine results-  and does this on a regular basis to make sure the site is always up-to-date and in line with search engine standards. In other words, an SEO expert’s job is to make the necessary optimizations to increase your organic traffic, and, of course, conversion rate.

What Does an SEO Specialist Do? 

SEO experts have a lot of responsibilities, as both on-page and off-page SEO operations include a wide range of tasks, including -but not limited to- technical modifications, analysis, reporting, competitor research, content management, link-building and promotions, and more. It is best that SEO experts work with content specialists to get the best results.

SEO specialists have extensive knowledge of SEO and webmaster tools, as well as search engines, and they always follow the latest digital marketing trends to stay up-to-date, so their customers’ sites’ can stay up-to-date.

What Are the Main SEO Services?

SEO operations are performed in three main steps, which are:

First Step: Analysis & Technical

Technical analysis is an important step, as it tells the SEO experts all they need to know about a website’s current situation- what are the strong points, what is lacking, and what can be improved? Using professional SEO tools such as SEMrush, Screaming Frog, and GTmetrix, SEO experts analyze the website and try to find the weak spots that will hurt the site’s rankings so they can be fixed. The website also gets analyzed for its user experience, so if it is possible to make it any better in that sense, the necessary actions can be taken.

Second Step: Laying Out & Implementing a Content Strategy

Bill Gates said “Content is king!” in 1996, and that statement is still true today. Quality content does two important things: First, it tells the search engines what your site is about and what can you offer to people who search for products, services, and/or information. Second, it will improve the user experience, make your visitors spend more time on your site, and visit your site more often. Both of these will increase your conversions, and that is why the importance of content cannot be overlooked.

On this step of SEO services, a team of content experts analyze your website content and see what can be done to improve it. After the detailed analysis and extensive keyword research, content operations can commence. If necessary, revising the existing content is the first step. Then, the website will be updated with unique, keyword-rich, SEO-friendly content on a regular basis.

Third Step: Link-Building Operations

No matter how good your website is, you need to promote it to reach bigger audiences. Link building operations promote your site, and they increase its authority. See, when a high-authority site gives a link to your site on a keyword with high search volume, this will make your site more valuable in the eyes of a search engine. Basically, this is the point of link building. Preparing a guideline for social media posts, as well as regularly checking the incoming links -to see if they are helpful or not- are also parts of link-building operations.

What are the SEO Methods?

SEO methods can be branched into three main categories; white hat, gray hat, and black hat.

White Hat SEO

White hat SEO operations refer to any type of optimization performed in line with search engines’ policies. Resizing images, using necessary keywords -but not overdoing it!-, getting good backlinks and increasing site speed. These are all examples of white hat SEO.

Black Hat SEO

Black hat SEO can be summed up as the exact opposite of white hat SEO! Black hat SEO tactics include keyword stuffing, shady link-building operations, using hidden texts- basically anything that can manipulate the search engines. They might give short-term results -although not so much lately, as Google is really advanced in spam detection now- but they will most likely get you blacklisted, so, stay away from those who offer them!

Gray Hat SEO

As you can tell from its name, gray hat SEO refers to a series of optimizations that fall in the gray area between white hat and black hat SEO. They give you quicker results when compared to white hat, but they might lose their effect, and they might even get your site penalized, especially if overdone!