Web Analysis

In the digital age, just as having an online presence is crucial for businesses, web analytics services are equally important for businesses to understand how successful they are online, identify their shortcomings, and determine what actions need to be taken.

Web Analysis

In the digital age, just as having an online presence is crucial for businesses, web analytics services are equally important for businesses to understand how successful they are online, identify their shortcomings, and determine what actions need to be taken.

From a technical perspective, creating a website—essentially “having an online presence”—is quite simple today. However, maximizing the potential of a website to benefit the brand fully is a long process that requires expertise in various fields. Throughout this process, web analytics is a service that site owners and managers can—and should—consistently utilize. It provides a detailed map of the website’s relationship with the two most critical variables in the market: search engines and users.

Web Analysis Processes

Examination

During the review phase, a technical analysis of your site is conducted, and fundamental issues are identified. This helps determine the priority actions that need to be taken.

Setup

At this stage, considering the deficiencies on your site, the necessary tools for performance and analysis are set up.

Analysis

At the end of each month, a report detailing the tasks completed and analysis for that month is shared with you. Additionally, a comprehensive analysis of your site is provided every six months.

Case Studies

SPX Case Study

Eurometall Case Study

Matriks Case Study

Workinton Case Study

Franke Case Study

Pazarium Case Study

Aras Kargo Case Study

Royal Canin Case Study

Preliminary Analysis and Authorization

Take the First Step Toward Your Digital Success with a Free Web Analysis Service!

Get to know our free web analysis service to grow your business and enhance your digital success. We comprehensively evaluate your website’s current performance, analyze user behavior, and identify opportunities to increase your site’s traffic and conversion rates. This detailed web analysis helps you take the first step in strengthening your digital marketing strategy and gaining more customers. The personalized report we provide clearly shows the areas where your website performance can be improved, guiding you in defining the right strategies.

Goals and KPIs

Set the Right Goals and KPIs to Maximize Web Performance

Setting the right goals and KPIs (Key Performance Indicators) is a critical step to maximize your website’s growth potential and achieve your strategic objectives. We guide you through this process in your web analysis efforts. We clarify your web performance goals, define the necessary KPIs to measure your site’s performance, and identify which areas of your website need improvement based on these indicators. With the right goals and measurable KPIs, we not only enhance site performance but also ensure sustainable and measurable success. This approach helps you strengthen your digital marketing strategy by improving user experience and conversion rates.

Operation

From Web Analysis to Results: Fast and Effective Operations

After conducting our detailed web analyses, we take action without delay. We implement the targeted improvements step by step, achieving tangible results to enhance your website’s performance. During this process, we bring the opportunities identified in our analysis to life and deliver real, measurable results in a short time. We implement the web performance strategies for you, continuously monitor progress, and demonstrate success with concrete data. Our goal is not just to provide recommendations but to put them into action, improving your website’s performance and elevating your business in the digital space.

Optimization

Continuous Monitoring and Optimization in the Web Analysis Process

We closely monitor the results obtained during the web analysis process and continuously optimize to achieve maximum efficiency. At every step, we update our web performance strategies with new data and make adjustments to enhance user experience and increase conversion rates. With this dynamic web analysis approach, we ensure not only immediate successes but also sustainable and continuously improving performance. We respond promptly to the evolving needs of your business and optimize web analysis strategies daily to achieve better results. This way, we guarantee long-term and lasting digital success.

Evaluation

Results of the Web Analysis Process: Focus on Success and Tangible Benefits

At the final stage, we clearly present the successes we achieved throughout the web analysis process and the tangible benefits these efforts have brought to your business. By detailing the impact of each step we take, from analysis to implementation, from optimization to final evaluation, we demonstrate how your website has improved and how you have achieved your set goals. This process not only involves theoretical knowledge but also proves that with our web analysis strategies, you achieve visible and measurable successes in your business.

Web analysis is the process of collecting and evaluating data to measure a website’s performance and understand user behavior. This analysis includes information such as website traffic, user interactions, conversion rates, and the demographic characteristics of site visitors. Web analysis is used to enhance digital marketing strategies, improve user experience, and optimize site performance.

The Key Elements of Web Analysis

Traffic Sources: Shows the sources from which visitors arrive at the website (organic search, social media, direct traffic, referrals, etc.).
User Behavior: Analyzes the movements of visitors on the website. It includes information such as which pages they spend time on, how many pages they browse, and which buttons they click.
Visitor Demographics: Provides demographic information such as the age, gender, geographic location, and interests of visitors.
Conversion Rates: Shows the percentage of users who achieve a specific goal. For example, users who purchase a product, fill out a form, or subscribe to an email list.
Page Load Speed: Measures how quickly web pages load and the impact this has on user experience.
Bounce Rate: Indicates the rate at which users leave the site after entering without navigating to another page. High bounce rates usually signal a negative user experience.

Web analytics tools are software used to monitor, analyze, and report on the performance, user behavior, and traffic of websites. These tools provide detailed data about your site’s visitors, enabling you to optimize your website and enhance your digital marketing strategies. Here are the most commonly used web analytics tools:

Google Analytics

Features: It is the most popular and free web analytics tool. It tracks traffic sources, user behavior, session duration, conversion rates, and much more for the website.
Use Cases: Provides various data such as visitor demographics, page views, bounce rate, and conversion tracking.

Google Search Console

Features: An SEO tool used to improve visibility and ranking in Google search results. It shows which keywords are driving traffic to your website, click-through rates, and rankings.
Use Cases: Monitoring SEO performance, managing sitemaps, analyzing mobile compatibility, and identifying security issues.

Ahrefs

Features: A powerful SEO-focused analysis tool. It provides data on your website’s backlink profile, organic search traffic, and competitor analysis.
Use Cases: Keyword research, backlink analysis, and monitoring the performance of competitor websites.

SEMrush

Features: SEMrush is a versatile tool offering SEO, advertising, content marketing, and social media analytics. It also provides competitor analysis and organic traffic data.
Use Cases: Keyword research, monitoring SEO and PPC campaigns, and conducting competitor analysis.

Hotjar

Features: SEMrush is a versatile tool offering SEO, advertising, content marketing, and social media analytics. It also provides competitor analysis and organic traffic data.
Use Cases: Keyword research, monitoring SEO and PPC campaigns, and conducting competitor analysis.

Crazy Egg

Features: Provides heat maps, click maps, and scroll maps to analyze user behavior on the website.
Use Cases: Identifies which content attracts users the most, where the most clicks occur, and which sections of the page receive less attention.

Matomo

Features: An open-source, user-friendly web analytics tool. It provides more control over data privacy compared to Google Analytics.
Use Cases: Website performance, user behavior, and conversion tracking. Can be hosted on your own server.

Adobe Analytics

Features: An enterprise-level web analytics tool. It offers visitor segmentation, multi-channel analysis, and advanced reporting.
Use Cases: In-depth analysis for high-traffic websites, customer segmentation, and interaction tracking.

Mixpanel

Features: Specifically tracks user interactions for mobile applications and SaaS platforms. It provides detailed analysis of specific visitor actions (e.g., button clicks, sign-up processes).
Use Cases: User engagement, behavior analysis, and conversion tracking.

Kissmetrics

Features: A tool focused on tracking visitor behavior, particularly conversion-related metrics. It analyzes page-specific visitor movements, helping you develop behavior-based marketing strategies.
Use Cases: Conversion tracking, user segmentation, and customer lifecycle analysis.

Woopra

Features: Provides real-time analytics, allowing you to monitor user behavior on the website instantly. It offers detailed reports specifically aimed at understanding the customer journey.
Use Cases: Customer journey analysis, user behavior tracking, and conversion optimization.

Clicky

Features: A tool that provides real-time web analytics data. It functions similarly to Google Analytics but has a simpler interface.
Use Cases: Real-time traffic monitoring, user session tracking, and page view analysis.

Optimizely

Features: A tool used for A/B testing and conversion rate optimization. It tests different content, design, and layout variations to determine which is most effective.
Use Cases: A/B testing and personalized experiences to optimize user experience.

Benefits of Web Analytics Tools:

Understanding User Behavior: By tracking visitor movements on the website, you can understand what they want and the issues they encounter.
Measuring Performance: You can see which pages receive more traffic, where users leave the site, and assess the overall performance of your website.
Optimization: These tools help identify weak points, allowing you to develop strategies to improve SEO, user experience, and conversion rates. These analytics tools support data-driven decision-making, helping you enhance website performance and refine your digital marketing strategy.

Web analytics consulting is a professional service aimed at measuring website performance, analyzing user behavior, and providing strategic recommendations based on this data. Web analytics consultants help businesses optimize their digital assets, improving user experience and increasing conversion rates. This service enables businesses to understand web traffic, optimize customer journeys, and strengthen their digital marketing strategies.

What is Web Analytics Consulting?

Web analytics consulting is based on data analysis used to evaluate website traffic sources, user interactions, and performance. Consultants provide strategic recommendations based on this data, guiding website owners to achieve their goals. The key tools used in the consulting process typically include popular analytics tools like Google Analytics, Google Search Console, and Ahrefs.

How is Web Analytics Consulting Conducted?

Needs and Goal Identification

Defining Goals: The business’s expectations, goals, and priorities for the website are identified. These could include increasing sales, reducing customer acquisition costs, or improving user experience.
Establishing KPIs (Key Performance Indicators): Success criteria are set based on metrics such as traffic growth, reduction in bounce rate, and increase in conversion rates.

Website and Current Status Analysis

Traffic Sources Analysis: Analyzes the channels from which website traffic originates (e.g., organic search, social media, direct traffic).
User Behavior Analysis: Examines visitor interactions on the website, such as which pages they browse, where they exit, and which content receives the most engagement.
SEO Analysis: Evaluates the website’s SEO performance, its ranking in search engines, and its organic traffic.
Conversion Rate Optimization (CRO): Assesses how effectively visitors complete target actions, such as making a purchase or filling out a form, and provides improvement recommendations.

Data Collection and Reporting

Tool Integration: Analytics tools such as Google Analytics, Google Search Console, and Hotjar are integrated into the site, and data is collected from these tools.
Data Analysis: The collected data is analyzed and reported at regular intervals. Factors such as the website’s strengths and weaknesses, traffic sources, and user behaviors are examined.
Reporting: Analysis reports on website performance are prepared. These reports are typically presented to the client on a monthly or weekly basis, and strategies are developed with recommendations.

Strategy Development and Optimization

SEO Strategies: Keyword optimization, content development, and technical SEO improvements are implemented to enhance search engine rankings.
User Experience Improvement: Steps such as increasing page load speed, ensuring mobile compatibility, and creating better navigation menus are taken to improve user experience on the website.
Conversion Optimization: Improvements like A/B testing, call-to-action (CTA) buttons, and form optimization are made to facilitate visitors in completing target actions.

Continuous Monitoring and Improvement

Performance Monitoring: The website is continuously monitored, and regular analyses are conducted to measure its performance. Existing strategies are evaluated and optimized as needed.
Improvements: The consultant suggests strategic changes based on analysis results and regularly provides recommendations to enhance website performance.
Competitor Analysis: Consultants analyze competitor websites to identify successful strategies. This information helps make better decisions for your business’s website.
Identifying Opportunities: Opportunities are created in content and SEO strategies by identifying areas where competitors are weak.

Benefits of Web Analytics Consulting:

Better User Experience: Understanding user behavior and improving their experience enhances the quality of services provided through the website.
Increased Conversion Rates: Better targeting of visitors and optimizing conversion paths lead to higher sales and customer acquisition.
Improved SEO Performance: Enhancing search engine rankings increases organic traffic and visibility.
Data-Driven Decisions: Web analytics consulting enables data-driven decision-making, allowing for the development of more effective strategies.