SEO

Search engine optimization refers to all the optimizations and operations -technical, content, etc.- performed in order to make a website more search-engine friendly, so it gets higher rankings in search results.

SEO

Search engine optimization refers to all the optimizations and operations -technical, content, etc.- performed in order to make a website more search-engine friendly, so it gets higher rankings in search results.
SEO operations branch into three main categories- Technical, Content, and Link Building.
We start with technical optimizations; making your site compatible with search engines- mainly Google. Technical optimizations usually take 3 or 4 months -this might change- and then we move on to content management.
Quality content is a must for a Google-friendly website, so we map out a content strategy for your brand to make sure it’s always up to SEO standards. We do extensive keyword research, review your existing content -and revise it if necessary- and start creating unique, quality, Google-friendly content on a regular basis, and always keep it up to date.
The third part is link building. We get quality links from high-authority sites to your individual pages and support this operation on social media as well. Content management and link-building operations continue as long as we work together, and your site is online.

SEO Processes

Technical

Includes all the software modifications and other technical optimizations to make your site faster, and up to search engine standards.

Content

Revising the existing content if necessary, and creating unique, helpful, SEO-friendly content on a regular basis.

Link Building

Getting links from high-authority websites to our individual pages, so that our search performance will improve even further.

Case Studies

SPX Case Study

Eurometall Case Study

Matriks Case Study

Workinton Case Study

Franke Case Study

Pazarium Case Study

Aras Kargo Case Study

Royal Canin Case Study

Preliminary Analysis and Authorization

Take the First Step Toward Your Digital Success with Our Free SEO Preliminary Analysis!

Get to know our free SEO preliminary analysis service to grow your business and enhance your digital success. We comprehensively evaluate your website’s current SEO performance, analyze user behavior, and identify SEO opportunities to boost your organic traffic and conversion rate. This detailed SEO analysis helps you take the first step in strengthening your digital marketing strategy and acquiring more organic customers. The personalized report we prepare clearly shows which areas need improvement from an SEO perspective, guiding you in defining the right SEO strategies.

Goals and KPIs

Set the Right Goals and KPIs to Maximize SEO Success

Setting the right goals and KPIs (Key Performance Indicators) is a critical step to maximize your business’s growth potential and achieve your strategic SEO objectives. We guide you through this process to ensure success in search engines. We clarify your SEO goals, define the necessary KPIs to measure your website’s performance, and identify which areas of your site need improvement based on these indicators. With the right SEO goals and measurable KPIs, we not only aim for higher rankings but also guarantee sustainable and measurable SEO success. This approach helps strengthen your digital marketing strategies by increasing your organic traffic.

Operation

From SEO Analysis to Results: Fast and Effective Operations

After conducting our detailed SEO analyses, we move swiftly into SEO operations. Step by step, we implement the targeted improvements to achieve tangible results that boost your website’s organic performance. Throughout this process, we bring the SEO opportunities identified in our analyses to life, delivering real, measurable results to our clients in a short time. We handle the implementation of SEO strategies for you, continuously monitor progress, and demonstrate success with concrete data. Our goal is not just to offer SEO recommendations, but to put them into action, elevate your site’s rankings, and take your business to the next level in the digital space.

Optimization

Continuous Monitoring and Optimization in the SEO Operation Process

We closely monitor the results during the SEO operation process and continuously optimize to achieve maximum efficiency. At every step, we update our SEO strategies with new data and make fine adjustments to improve search engine rankings and increase organic traffic. Thanks to this dynamic SEO approach, we ensure not only immediate successes but also sustainable and ever-improving performance. We respond instantly to your business’s evolving needs and optimize SEO strategies daily to achieve even better results. In this way, we guarantee long-term and lasting digital success.

Evaluation

SEO Process Results: Focus on Success and Tangible Benefits

In the final stage, we clearly present the successes achieved throughout the SEO process and the tangible benefits our efforts have brought to your business. From analysis to operations, optimization to final evaluation, we provide detailed insights into the impact of each step on your SEO, demonstrating how your website has improved and how you’ve reached your goals. This process not only provides theoretical knowledge but also proves that you’ve achieved visible and measurable success in your business through our SEO strategies.

1. Technical SEO
Technical SEO involves optimizing your website’s technical elements to ensure better crawling and indexing by search engines. This stage includes optimizing site speed, mobile-friendliness, site structure, security (HTTPS), robots.txt, and XML sitemaps. The goal is to make sure search engines can smoothly crawl and index your site while delivering an optimal user experience.
2. Content SEO
Content SEO focuses on optimizing the content on your website for both search engines and users. This stage includes conducting keyword research to create content tailored to your target audience. Elements such as title tags, meta descriptions, and internal linking are optimized. The aim is to provide valuable information to users while helping search engines understand your content better.
3. Off-Page SEO (Off-Site SEO)
Off-Page SEO involves activities performed outside of your website to increase its authority. This includes building backlinks, engaging in social media marketing, collaborating with influencers, and managing online reputation. The goal is to enhance your website’s credibility and visibility through external links and references from other platforms and websites.
These stages, when executed effectively, contribute to overall SEO success and improved search engine rankings.

SEO analysis is a comprehensive review conducted to evaluate a website’s performance in search engines. This analysis examines the technical structure, content quality, backlink profile, and overall SEO strategy of your site to identify its current status and areas for improvement. SEO analysis typically includes the following elements:
1. Technical SEO Analysis
Site Speed: Analyzes the loading speed of your website. Slow-loading sites can negatively impact user experience and lead to lower search engine rankings.
Mobile-Friendliness: Assesses how well your website performs on mobile devices. Mobile optimization is a key factor in Google’s ranking criteria.
Sitemap and Robots.txt: Checks if the XML sitemap and robots.txt files are correctly configured, helping search engines crawl your site more efficiently.
SSL Certificate (HTTPS): Verifies whether your site offers a secure connection. HTTPS is important for both user security and SEO.
2. Content Analysis
Keyword Usage: Reviews whether targeted keywords are used properly and effectively within the content. Strategic placement of keywords helps search engines better understand your content.
Content Quality: Evaluates whether your content is original, informative, and valuable to users. High-quality content engages users and is rewarded by search engines.
Meta Tags: Checks whether your title tags and meta descriptions are optimized for search engines. These tags can improve click-through rates in search results.
3. Backlink Analysis
Backlink Quality: Analyzes the quality and authority of the links pointing to your website. High-quality backlinks enhance your website’s authority in search engines.
Link Profile: Examines the diversity of your backlinks and checks for any harmful (spam) links. Toxic backlinks can negatively impact your site’s ranking.
4. Competitor Analysis
Competitor SEO Strategy: Reviews your competitors’ SEO activities, such as keyword usage, backlink profiles, and content strategies.
By conducting a thorough SEO analysis, you can identify weaknesses and opportunities to enhance your website’s performance in search engines. This helps you understand the competitive landscape in your industry and adjust your strategy accordingly.
5. SEO Reporting
Performance Evaluation: Includes an analysis of key metrics such as your current search engine rankings, organic traffic volume, and conversion rates.
Improvement Suggestions: Based on the findings of the analysis, it provides recommendations and strategies to enhance your website’s SEO performance.
An SEO analysis identifies the strengths and weaknesses of your website, helping you understand what steps need to be taken to improve your visibility in search engines. It serves as a foundational step in developing an effective SEO strategy.

SEO consultancy is a professional service that offers customized strategies and solutions to help a website achieve better rankings in search engines. SEO consultants specialize in various areas, from technical site structure to content optimization, link building, and online reputation management. Here’s a detailed look at SEO consultancy:
1. Purpose of SEO Consultancy
Increase Search Engine Visibility: The primary goal of SEO consultancy is to improve your website’s rankings in search engines, driving more organic traffic.
Enhance User Experience: SEO consultants aim to make your website more user-friendly, encouraging visitors to stay longer and improving conversion rates.
Boost Brand Awareness: Ranking higher in search engines increases your brand’s visibility and credibility.
2. SEO Consultancy Process
Initial Evaluation and Goal Setting: The consultant conducts a comprehensive analysis of the client’s current SEO status and evaluates business goals. Factors such as target audience, industry, competitive landscape, and marketing strategy are considered when setting SEO goals.
Developing an SEO Strategy: A customized SEO strategy is created based on the client’s needs. This includes keyword research, content planning, technical SEO improvements, link building, and other SEO components. Both short-term and long-term goals are addressed through a clear action plan.
Optimization and Implementation: Following the strategy, technical fixes are made to the website, content is optimized, and the backlink profile is strengthened. The consultant also focuses on optimizing critical technical elements like mobile responsiveness, site speed, security (HTTPS), and user experience.
Continuous Monitoring and Reporting: The SEO consultant continuously tracks the website’s performance and provides regular reports. These reports include key metrics such as keyword rankings, changes in organic traffic, conversion rates, and backlink profile. Adjustments to the strategy are made based on performance.
Training and Guidance: The SEO consultant provides education and guidance to the client and their team about SEO practices and strategies.
By working with an SEO consultant, businesses can effectively improve their search engine visibility, enhance user experience, and achieve long-term digital success. This enables the client to better understand SEO processes and eventually manage them independently.
3. Scope of SEO Consultancy
SEO consultancy typically includes the following services:
Technical SEO Analysis: Analysis and optimization of technical aspects such as site speed, mobile-friendliness, site structure, and SSL certification.
Content SEO: Implementing keyword research, content optimization, meta tags, title tags, and internal linking strategies.
Backlink Strategy: Developing strategies to acquire high-quality and trustworthy backlinks.
Local SEO: If the business serves a local audience, local SEO techniques such as Google My Business optimization and local keyword targeting are applied.
SEO Monitoring and Reporting: Regularly tracking and reporting on the website’s SEO performance.
Competitor Analysis: Analyzing competitors’ SEO strategies and adjusting your own strategy based on this data.
Conversion Optimization: Developing strategies to effectively convert the traffic generated by SEO efforts.
4. Benefits of SEO Consultancy
Expert Guidance: SEO consultants stay updated on the latest SEO trends and search engine algorithm changes, ensuring your strategy remains current and effective.
Customized Solutions: Consultants offer tailored solutions based on your business’s needs, resulting in a more targeted and results-oriented SEO strategy.
Time and Resource Savings: A professional SEO consultant can speed up the strategy development and implementation process, saving you time and helping you use your resources more efficiently.
Continuous Improvement: SEO consultants constantly monitor your website’s performance and update strategies as needed, ensuring long-term success.
SEO consultancy is a vital service that helps your business gain a competitive edge in the digital world. With the right SEO strategy and continuous improvement, you can increase your website’s organic traffic, strengthen brand awareness, and grow your business.

White hat, grey hat, and black hat SEO terms refer to how compliant and ethical SEO strategies are with search engine guidelines. These concepts classify SEO strategies based on their ethical integrity and risk level.
1. White Hat SEO
Definition: White hat SEO refers to ethical SEO practices that fully comply with search engine rules and guidelines. These strategies are used to achieve sustainable, long-term results. Features

  • High-Quality Content Creation: Producing valuable, informative, and original content for users.
  • Keyword Optimization: Using keywords naturally within the content without spamming.
  • Ethical Backlink Building: Acquiring backlinks naturally from high-quality websites.
  • User Experience (UX): Ensuring your website is user-friendly, optimizing mobile compatibility and site speed.
  • Transparency: Conducting SEO efforts with complete openness and avoiding deceptive practices.

Advantages

  • The risk of being penalized by search engines is low.
  • It provides long-term and sustainable ranking improvements.
  • Brand reputation is preserved and enhanced.

Disadvantages

  • It can be difficult to achieve short-term results, as it is often time-consuming.
  • Achieving success in highly competitive industries is more difficult.

Grey Hat SEO
Definition: Grey hat SEO falls between white hat and black hat SEO, involving strategies that do not fully adhere to search engine guidelines but also do not directly violate them. These techniques attempt to manipulate search engine algorithms, carrying a risk of penalties. Features

  • Link Trading: Paying for backlinks or engaging in reciprocal link exchanges.
  • Content Duplication: Publishing the same content on multiple sites (duplicate content) or using slightly modified versions.
  • Keyword Density: Using keywords at a high, unnatural frequency but keeping it below a level that would be flagged as spam.
  • Clickbait Titles: Using titles that encourage clicks but do not fully align with the actual content.

Advantages

  • Faster results can be achieved.
  • It may require less effort compared to white hat SEO.

Disadvantages

  • There is a risk of penalties if detected by search engines.
  • It may not be sustainable in the long term and could harm brand reputation.

Black Hat SEO
Definition: Black hat SEO refers to unethical SEO practices that violate search engine guidelines and are used to achieve rapid ranking increases. These strategies typically yield short-term results but carry significant risks. Features

  • Keyword Stuffing: Filling content with excessive keywords to improve rankings in search engines.
  • Hidden Text and Links: Placing hidden text or links that are invisible to users but can be crawled by search engines.
  • Link Farms: Acquiring links from low-quality, spam-filled sites created solely to provide backlinks.
  • Cloaking: Showing different content to search engines than what is displayed to users.
  • Spam Blog Comments: Attempting to gain backlinks by posting excessive spam comments on blogs or forums.

Advantages

  • It can provide a rapid increase in rankings within a very short time.
  • It can be implemented at a low cost.

Disadvantages

  • It can be quickly detected by search engines, leading to severe penalties (you may be penalized or even removed from the index entirely).
  • It can severely damage brand reputation and hinder long-term success.

In Summary
White Hat SEO: The safest and most ethical approach for those seeking long-term success and sustainability.
Grey Hat SEO: Suitable for those looking to balance between white and black hat methods, though it carries a risk of penalties.
Black Hat SEO: Used for short-term gains but comes with very high risks and can be detrimental in the long run.
These SEO methods can significantly impact your website’s performance in search engines, and choosing the right strategy can mean the difference between being rewarded or penalized by search engines.

The SEO Process requires long-term, phased work. Implementing an effective SEO strategy involves completing specific tasks within designated timeframes. Below is an ideal timeline and the critical stages in the SEO process:
1. Planning and Analysis
Goal Setting: Begin by defining your business’s SEO objectives. Clarify the keywords you want to rank for and the outcomes you aim to achieve.
Site Audit: Analyze your website’s current status. Identify gaps in technical SEO, content quality, backlink profile, and user experience.
Keyword Research: Determine the terms your target audience is searching for and build your strategy around these keywords.
Competitor Analysis: Study your competitors’ SEO strategies, analyzing their content types, targeted keywords, and backlink profiles.
2. Technical SEO and On-Page Optimization
Site Speed Optimization: Implement technical improvements to increase your website’s loading speed, crucial for user experience and search rankings.
Mobile Compatibility: Ensure your site performs smoothly on mobile devices, as mobile-friendliness is essential for search engine rankings.
URL Structure and Navigation: Create SEO-friendly URLs and improve site navigation. Structure the site for easier crawling by users and search engines.
Sitemap and Robots.txt: Set up an XML sitemap and optimize the robots.txt file to improve search engines’ crawling of your site.
Meta Tags and Titles: Optimize page titles and meta descriptions for SEO. Ensure each page has unique titles with relevant keywords.
This timeline helps to systematically tackle each stage, ensuring long-term, sustainable SEO success. Let me know if you’d like the next steps in the timeline! 3.
İçerik Stratejisi ve Optimizasyon
3. Content Creation and Optimization
Content Creation: Develop unique, valuable content aligned with target keywords. Include various types, such as blog posts, guides, and infographics, to enrich your strategy.
Existing Content Optimization: Review your current content and perform necessary SEO optimizations. Enhance internal linking and ensure content is up-to-date and relevant.
Image Optimization: Optimize image alt text and reduce file sizes to improve page loading speed.
4. Backlink Strategy and Off-Page SEO
Backlink Building: Start acquiring backlinks from high-quality, reputable sites. Use guest blogging, press releases, and content sharing to build a strong link profile.
Social Media Integration: Share content across social media platforms to increase traffic and boost brand awareness.
Managing Harmful Backlinks: Identify and remove low-quality or spammy backlinks to maintain your site’s authority.
5. Local SEO and Conversion Optimization
Google My Business Optimization: If you’re a local business, optimize your Google My Business profile and focus on local keywords to stand out in local searches.
Local Directory Listings: Register your business in local directories to gain local backlinks and visibility.
Conversion Rate Optimization (CRO): Improve user experience to convert visitors into customers. Optimize forms, CTA buttons, and the user journey.
6. Continuous Monitoring, Reporting, and Improvement
SEO Performance Tracking: Track metrics such as keyword rankings, organic traffic changes, and conversion rates, and report regularly.
Regular Updates: Continuously update your SEO strategy based on data insights. Explore new opportunities and adjust strategies to increase effectiveness.
Content Updating: Refresh older content to keep it ranking well in search engines.
Following this timeline helps establish an effective, evolving SEO strategy that builds strong foundations and drives long-term results. Additionally, adjust your content strategy to meet the evolving needs of your target audience.
Critical Processes:
Site Audit and Analysis: Conducting a thorough evaluation of your website’s current status at the start of the SEO process lays the foundation for all future strategic steps.
Technical SEO: Optimizing the technical aspects of the website ensures that the SEO strategy is built on a solid foundation.
Content Strategy: Creating and optimizing high-quality content is key to building a website that is valuable to both users and search engines.
Backlink Strategy: A well-implemented backlink strategy increases your website’s authority and improves its search engine rankings.
Continuous Monitoring and Improvement: SEO is a dynamic process; therefore, constantly monitoring performance and updating the strategy ensures the continuity of a successful SEO campaign.
Planning the timing and order of SEO processes effectively is crucial to achieving sustainable SEO success.

Choosing the right SEO expert involves considering several critical factors. Selecting the right SEO specialist is essential for improving your website’s search engine performance and achieving your digital marketing goals. Here are the main points to consider when choosing an SEO expert:
1. Experience and Expertise
Industry Experience: Learn about the SEO expert’s experience in the field. Experience across different industries enhances their ability to develop diverse strategies and approaches.
Success Stories: Review the expert’s past achievements, SEO performance in previous projects, and references. Selecting an expert who has worked on similar projects can increase your chances of achieving successful results.
Continuous Learning: Since SEO is constantly evolving, it’s important that the expert stays updated on SEO trends, algorithm updates, and new technologies.
2. Strategy and Approach
White Hat SEO: Ensure the expert uses ethical, white hat SEO techniques. Avoiding black hat methods is crucial, as these can lead to penalties and ranking losses in the long term.
Customized Strategy: Can the expert develop a tailored SEO strategy based on your business’s specific needs? A one-size-fits-all strategy may not be suitable for every website, so a customized approach is preferable.
Goal Setting: Can the expert work with you to set clear, measurable, and achievable SEO goals? Defined goals provide a foundation for evaluating the success of the SEO strategy.
3. Communication and Reporting
Regular Communication: Consistent communication with the SEO expert is essential. You should receive regular updates on strategy progress, changes made, and results achieved.
Reporting: The expert should provide regular reports to track SEO performance. These reports should include key metrics like keyword rankings, changes in organic traffic, and conversion rates. The data should be clear and support strategic decision-making.
4. Technical Skills and Tools
Technical SEO Knowledge: It’s important that the expert is proficient in technical SEO. Optimizing technical elements like site speed, mobile compatibility, SSL certification, and site structure is crucial for SEO success.
SEO Tools: Find out which SEO tools the expert uses. Tools like Ahrefs, SEMrush, Moz, and Google Analytics are commonly used to monitor and improve SEO performance.
5. References and Reviews
Client References: Contact past clients to understand the expert’s success and client relationships.
Online Reviews: Check review sites and social media to get insights into the expert’s online reputation.
6. Pricing and Contract Terms
Transparent Pricing: Choose an expert who offers a transparent and fair pricing model. Ensure clarity on what influences the pricing.
Contract Details: Review contract terms carefully. Details such as commitment period, cancellation policies, and service scope should be clear. Make sure the service suits your needs before committing to a long-term contract.
7. Current Knowledge in SEO
Algorithm Updates: Learn how closely the expert follows search engine algorithm updates. Given Google’s frequent updates, it’s essential for your expert to adapt quickly to changes.
Training and Certifications: An expert with recognized training and certifications demonstrates a solid professional knowledge base.
8. Problem-Solving Skills
Flexibility: Unexpected issues can arise in SEO efforts. Evaluate the expert’s ability to handle such situations with flexibility.
Strategic Thinking: The expert should not only analyze the current situation but also anticipate future challenges and develop proactive strategies.
9. Results Orientation
Performance Goals: The expert should set specific, measurable performance goals. Since SEO can be time-consuming, setting short- and long-term goals is essential for tracking progress.
Success Metrics: Consider how the expert defines and measures success. Choose an expert who focuses on conversions, user engagement, and overall business goals, not just rankings.
Selecting the right SEO expert is crucial for your digital marketing success. By considering these factors, you can find the expert who best suits your needs and budget.