Content Management
Content plays a major role in brands’ digital marketing strategies. It should be unique, to the point, helpful, and of course, always user-friendly. Sounds obvious, but it is easier said than done. That’s why we have a team of content specialists, to develop an effective content strategy for your brand, and create tailored content that is always search engine-friendly!
Quality content will make sure you do two things: you provide your visitors with relevant, useful information, and -as you will be providing your visitors with relevant, useful information- search engines will be favoring your page. It is as simple as that, but it is not quite that simple to create quality content.
There should be vigorous keyword and topic research, you should find the right tone to address your readers, headings and subheadings should be catchy, there should be enough keywords -but not too much!- and it should be regularly checked to make sure it is always up to date. As Brands&Clicks, we are dedicated to finding and implementing the best content strategy to boost your conversions!
Briefing
We get a detailed brief from you. What do you want? What you don’t want? Any documents you can provide? Once we are briefed, it is time to work!
Research
Research is important, and we always base our content on detailed research -topic & keyword- to make sure every word is credible.
Writing
Now comes the best part! Our writers prepare unique, informative, SEO-friendly content for your website, and we make sure it is always up to date!
Creating SEO-Friendly Content
How to create an effective content strategy? Here’s a quick outline:
Know Your Audience: The more you know about the people you will be addressing, the more likely it is that you can create unique content tailored to their taste & needs. So, getting to know your audience is always a good start.
Brainstorming & Planning: When it comes to content, there are no limits! Being creative will certainly help you stand out- as there are tons and tons of unoriginal content out there. You should also map out your content strategy- where to begin, what to prioritize, what to avoid, etc.
Creating Content: This can be a painful process, but writers should be used to it! Text is a must, but content can be -and a lot of times, should be!- enriched with pictures and sometimes videos as well. There is not a lot to tell, as this is basically where the magic happens!
Promotion: If you want to get the maximum benefit from your content, you must promote it! Finding the right channels to do this is important. With effective promotion, your content will reach its true potential!
Trends come and go swiftly in the digital age, but one thing that will never be out of fashion is quality content. It is the way you talk about yourself and your brand; to your customers, and to search engines.
The outline above is quite basic for obvious reasons, but it should give you an idea. Long story short, if you want your audience to grow; a detailed, effective content strategy is crucial. And we know how to do it.
Workflow
After analyzing your website and discussing your brand goals with you, we start our operations. Here is our regular workflow (may change depending on your needs).
Setting KPIs (key performance indicators)
Recognizing your organic traffic potential
Technical optimizations
Content optimizations
Increasing conversions
Optimizing the processes
Reporting (monthly)
References
Case Studies
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